The Rise Of The ARTrepreneur
Like other independent professionals, artists have a keen memory of past financial crises. For New York City-based painter and printmaker Julio Valdez, the repeated economic shocks of the early 1990's, 1997, 2001 and 2008, compelled him to ask some tough questions. "How did we get into this? There's no war. There's no famine. You work hard, and something happens. Again and again. It has nothing to do with you."
Valdez understood that an artist pursuing a traditional career—shows in galleries, commissions, teaching—would always be the first to suffer "when the economy has a little sneeze," as he put it. There were two problems.
